Fan engagement takes sometimes surprising back road
“Sunderland fans in Stadium of Light DIY job as chairman looks to boost morale”, read the post by Michaël Potts from the Express
“It’s about reconnecting the fans to the club. It’s about bringing pride back to the club, pride back to the shirt.”
https://www.express.co.uk/sport/football/990227/Sunderland-Stadium-of-LightTags: Fan engagement, Fan experience
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