“Why brands need to recreate the natural link between fans and players”
“What fans remember – and are crying out for more of – is access. They want the story behind the boot. (…) Through their investment in the sport, brands give fans that access. It’s no longer a question of a sports star giving up an afternoon’s training to glad-hand a few corporate execs and golfing chums. Instead, it’s about brands creating bespoke content that brings stars and the sport closer to them.”
Read this post from Digital Sport by Will Ingham, Founder and Creative Director of WING.