Sports Marketing

Real insights, real growth

Bas Schnater, Fan Engagement and CRM coordinator of AZ Alkmaar, wrote a compelling article about how to use data insights to structure his season membership campaign. read it in the fcbusiness issue 111

“The fans want the stadium to be sold out just as much as we do, so when I discussed my plan with them, they were happy to help. To me, this is a perfect example of optimal fan engagement”.

From Wikimedia Commons, by stg_gr1

From Wikimedia Commons, by stg_gr1

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