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Sports Marketing

How to engage fans during the COVID19 crisis?

Mr Blair Hugh is back with +200 ideas to connect Sports Fans during the COVID...

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Sports Business

Which business model for the Jupiler Pro League?

Belgian football League has reached the 8th rank in the 2109 UEFA countries ranking. I...

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Sports Marketing

Fan engagement ideas for kids, families, etc.

Mr Blair Hughes is back! And still with the greatest ideas to help clubs engage...

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Sports Marketing

Lessons from Leaders: an inspiring source of information about sports industry

Leaders, the well known promoter of the Leaders Week events, gaves us a digital snapshot...

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Sports Marketing

The 2018 fan engagement/ experience 100-1 recap by Blair Hughes

Blair Hughes is for sure one of the most experimented Fan experience specialist in the...

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Sports Marketing

Real insights, real growth

Bas Schnater, Fan Engagement and CRM coordinator of AZ Alkmaar, wrote a compelling article about...

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Sports Marketing

“Why brands need to recreate the natural link between fans and players”

“What fans remember – and are crying out for more of – is access. They...

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Sports Marketing

Fan experience is also a question of pricing

An innovative approach to food and beverages by the Atlanta Falcons results in tangential strategic benefits,...

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Sports Marketing

Fan engagement takes sometimes surprising back road

“Sunderland fans in Stadium of Light DIY job as chairman looks to boost morale”, read...

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Sports Marketing

Smart stadiums are on the way !

If Microsoft is interested, for sure it’s on the move! An article by iSportConnect Sociedad...

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